Rene Staud is a German photographer, born in 1951 in Stuttgart. His enthusiasm for photography started when he was still a child. While still in elementary school, he visited several photography courses to obtain the necessary expertise to partake in photo contests. In fact, he managed to win his first photo competition at a tender age of only 12 years. Aged 14, Staud was able to buy his first single-lens reflex camera. However, his passion for photography did not stop here. He worked hard and sold countless photographs of souvenirs, as well as portraits and soon, he was able to open his first photo studio in black and white photograph.
After Staud had finished school, he scored an apprenticeship in a portrait studio, which functioned simultaneously as a photoshop. Not even his recruitment to the military could dampen his passion for photography. He kept working with another photographer as a freelancer while completing his service. In 1966, just 15 years of age, Staud started with wedding photography and photojournalism.
At this time, the market for photojournalism just started to evolve. Rene Staud recognised that and went with it. In 1975 he was able to open his first photo studio in Stuttgart.
Not long after he opened an even bigger studio in Wendingen. However, his great break Staud received in 1983, with his development of the so-called Magicflash®. A particularly suitable studio lighting system with the use of a flashlight. This invention brought him the title, Master of the Flash.
Staud's unusual surface lighting technology made a breakthrough in the world of cars. His technique was quickly recognised by colleagues and his career just took off. His assignments and income increased rapidly so that soon he was able to open a new, even larger studio in Leonberberg. It was not long after that Staud was known worldwide by all major car producers for his unique photographic representation of automobiles. 40 years later, Staud has refined his Magicflash® technology even further and updated it to the latest technology. Currently, his studio in Leonberg is mostly used by his team, consisting of 50 photographers. Staud's international reputation as the “Master of the Flash”, demonstrated that it was possible to give the conventional photo a 3D feeling. This secured him clients all over the world and contributed largely to shape the perception of modern car photography.